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利用有助于Pharma Reps更好地协调客户参与度的技术
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Although digital channels are steadily increasing as HCP’s preferred method of communication with pharmaceutical companies, face-to-face interactions still hold the #1 slot. Michael Townsend, Research Manager at IDC Health Insights, discusses how pharma can combine these two imperatives by leveraging the newest digital technologies to make the most of representatives’ time, and their engagement with HCP’s.

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