跟踪和执行成功的新产品发布

启动灯塔

成功的新产品发布是公司可以做的最重要的事情之一。为了最大程度地利用成功的机会,了解所需的计划步骤至关重要。IQVIA发射灯塔可帮助团队确定那些关键的发布前活动,并计划,协调和跟踪它们以推动发射成功。

Comprehensive launch tracking to drive long-term success

在伊克维亚的最新Launch Excellence report, the first six months of a new product’s launch can determine long-term success. And less than 20% of launches make significant improvements to performance after that critical six-month window.

Early and thorough launch preparation is crucial to maximizing the potential of a new asset during this critical period. But with launch being an infrequent event involving many disparate functions within a company, manufacturers struggle to track it optimally.

IQVIA的发布Lighthouse是一种基于Web的解决方案,可使用户能够在整个全球投资组合中创建和监视个性化的启动计划。它提供了实时创建和跟踪中心功能和特定国家特定发布的能力,以确保功能和组对齐。该平台利用IQVIA的卓越框架,该框架是根据从100多个产品发布中收集的最佳实践开发的。使用这些数据,IQVIA团队将有助于制定特定于您的资产的定制启动计划。这意味着您将以更详细的范围和更准确性跟踪真正重要的启动步骤。

We use Launch Lighthouse to track launch preparation across more than 30 countries. The template-driven approach makes it simple for regional teams to quickly generate launch plans.

Global Director, Brand Lead, Top-20 Pharma Company

Improve organizational communication for launch

Time and resource pressures make efficient coordination and communication across your organization a challenge. With a detailed repository of steps across dozens of functions, tracking of inter-dependencies, and summary reporting straight into PowerPoint and Excel, Launch Lighthouse enables efficient collaboration across an organization and provides a comprehensive overview of launch readiness.

  • 现实世界启动数据随着时间的推移,商店并保留启动知识和经验,该平台建立在100多个发布的数据上
  • 多用户编辑- 整个公司中的所有官能团体都可以直接更新计划,并采用单一的集中计划来促进真正的协调
  • Tracking by Geography– Build country-specific plans that allow global monitoring of affiliates and real-time launch activity updates
  • 识别瓶颈Identify activities putting project timelines at risk and send automated notifications to relevant stakeholders
  • Delegate Workstreams整个组织的委派工作流和预期时间表以确保问责制
  • Real-time Reports与主要发射利益相关者共享计划,并提供可导出且可编辑的摘要报告,以促进透明度

We have hundreds of contractors – all using Lighthouse to co-ordinate with our internal teams on launch preparation … [The tool is] visual, and simple to use.

Launch Lead, Emerging Biopharmaceutical Company

与IQVIA Core™集成中国竞技竞彩

IQVI中国竞技竞彩A Core™集成了无与伦比的数据,高级分析,变革性技术和领域专业知识,以帮助您做出有见地的决策。启动Lighthouse Leverages IQVIA从100多种产品发布中的IQVIA最佳类别数据以及易于使用的接口来跟踪朝着关键目标的进度并提供实时概述,以便用户可以为其资产创建有效的启动计划。

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