建立一个基于证据的故事,将价格与价值联系起来。

量身定制的证据,价值框架和定价策略的组合对于优化产品在全球的市场访问策略中至关重要。IQVIA可以帮助您连接这些点,为您的品牌建立一个强大的价值故事,这是付款人和提供商所理解的。
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对新产品的新需求

在评估价格和价值时,越来越多的付款人,提供者和监管机构正在研究新的数据和证据,尤其是对于创新产品。

Understanding how these stakeholders define value, which evidence data matters, and where your portfolio may face risk around the world is an essential element in any market access strategy to protect and expand commercial success. And while these issues are most critical at launch, keeping on top of pricing and market access trends around the world will ensure you stay a step ahead throughout your product's lifecycle.

从一开始就展示价值

IQVIA helps you navigate market access by reaching for the data, connections and insights that will build the right story for your product, starting while your drug is still in clinical development.

By identifying and capturing the right market and competitive insights, you can accelerate approvals, assess risk, establish appropriate pricing, and enhance speed to market for new and innovative products.

  • Economic modeling solutions based on real world data
  • Payer and provider engagement strategies
  • Global, local, and country-specific regulatory landscape mapping
  • 每种独特产品的定王者荣耀kpl外围投注价见解

患者对价值的看法

Patient Reported Outcomes (PROs) matter. Payers and regulators around the world are increasingly incorporating the patient experience when considering coverage and pricing. Providers value it as a way to understand the real impact of a treatment on improved outcomes and quality of care.

IQVIA can help you understand the patient experience with:

  • Clinical Outcome Assessment (COA) strategy on what to measure and how.
  • Instrument selection, development, or modification questions to capture patient preferences.
  • COA endpoint development to measure how the product affects the patient.
  • eCOA trial implementation to capture patient input with digital tools.
Developing a patient-centric strategy
相关解决方案
PriceBOX

IQVIA Pricebox使用机器学习来实时生成准确的透明价格指标。

产品管道

Access 470,000 products and nearly 40,000 drug profiles to analyze successful launch strategies and be ready for what’s next.

启动策略和管理

Discover proven strategies and insights refined over more than 5,000 launches around the world.

Business Intelligence

超越数字,使用人工智能,机器学习和医疗保健专业知识,以分析驱动的见解。王者荣耀kpl外围投注lol买外围用什么软件

Promotional Strategy

Maximize the value of your brand with personalized, precise, and efficient communications.

ChannelDynamics

衡量销售队伍和营销渠道的绩效,适应您的商业策略并获得现实世界的竞争见解。王者荣耀kpl外围投注

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