Brand & Marketing
Marketers have to engage and communicate with multiple stakeholders along the lifecycle of your product to increase profitability. IQVIA stands ready to support your strategic imperatives along the way with integrated solutions and insights for overcoming challenges, anticipating obstacles, and maximizing growth.
We partner with life sciences marketers to develop brand and marketing strategies that support your operating imperatives through a combination of information, expertise, actionable recommendations, and insights to address every key issue.
IQVIA empowers you to grow your brand by- Leveraging best practices and workstreams including patient journey, payer landscape and pricing strategy, physician profiling, competitive intelligence, and go-to-market strategy and execution
- Providing insights into corrective actions to improve ROI
- 了解和参与利益相关者包括payers, providers, patients, institutions, and pharmacies
Fact Sheet: Omnichannel Navigator
Getting the most out of your marketing campaign requires a personalized approach. With Omnichannel Navigator, a novel media optimization platform, your team gains access to market-leading, privacy-safe data that is presented in a personalized and user-friendly interface.
