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在您跳入远程订婚解决方案之前,请看生命科学
确保您的选择符合合规性的行业标准等等
全球技术解决方案产品经理Jainab Kassamaly
May 01, 2020

The rapid, global spread of COVID-19 is reshaping the way business is conducted in sweeping ways. Digital customer engagements, once a convenient supplement to in-person sales calls, have suddenly emerged as a primary vehicle for life science companies to reach healthcare professionals (HCPs). Virtual interaction technologies offer a way for individuals in customer-facing roles to conduct business-critical relationships with HCPs.

Pharmaceutical and biotechnology companies need to maintain continuity with HCPs to introduce new brands and indications, address clinical questions, cultivate key influencers, and more. This makes it urgent for IT or commercial operations to choose and deploy a remote engagement solution. However, companies should exercise caution and consider specific criteria while making this important selection.

Here are some questions to ask:

  • Will your sales professionals feel confident that busy physicians can join the virtual interactions easily, without having to jump through technical hoops just to connect?
  • HCP是否会放心,虚拟会议是安全和合规的,并受到保护?
  • Can the application scale to handle dozens or hundreds of sales reps and Medical Science Liaisons (MSLs) conducting remote details at the same time, with no performance loss?

我们认为,评估远程参与应用程序的生命科学组织所特有的两个关键因素是方便和遵守:

方便

当销售代表与医生询问时间时,该软件必须直接使连接过程,没有新的应用程序安装或复杂的设置过程。我们建议一个远程交互应用程序提供以下功能:

  • Accessible– Start up instantly, work on any device and browser, and run in environments with fluctuating bandwidth and different firewall setups.
  • 无创– No web app downloads or complex installations required by the HCP, and no app artifacts left behind.
  • 订婚– Enable the deployment of questionnaires, surveys, and medical inquiry forms within the tool, and request permission from participants to record the session.

遵守

所有生命科学的通信,包括与HCP的虚拟互动,都有很大的风险,因为这是一个受严格调节的行业,有关药物和患者的信息非常敏感。远程参与解决方案应包括以下功能:

  • Security– Protect HCPs from potential phishing attacks that could result in the loss of personally identifiable information and ongoing vulnerabilities on the users’ systems.
  • Privacy- 遵守GDPR数据标准,共享法律免责声明,确保获得法律和其他文件。
  • 保证内容– Administrator tools guarantee content is approved by the MLR review process, is legible, and can be designated for certain field reps.
  • Pharmacovigilance– Allow participants to capture mentions of an adverse drug event or risk factors for a brand being discussed.

IQVIA提供了一个应用程序,启用了称为OCE Remote参与度的虚拟客户互动。该应用程序不仅符合合规性和易于进行互动的高标准,还提供了广泛的工具,用于展示和查看内容,与CRM平台,分析和报告等等。伊克维亚(Iqvia)拥有服务交付专家,以获取OCE远程参与度和IQVIA远程远程详细信息,并迅速运行。

各种规模的制药公司正在迅速,创造性地适应Covid-19的影响。主要反应之一是动员人们的资源继续使用诸如远程参与之类的数字渠道来发展HCP关系。在采用远程参与解决方案之前,请确保评估您的要求和潜在风险。流行的水平应用程序可能会打勾许多功能盒,但仍然无法提供公司所需的生命科学的所有功能。

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