Convenient and timely access to the latest credible scientific information is key to a health care practitioner’s (HCP’s) ability to provide the best care possible to their patients. While pharmaceutical manufacturers conduct numerous medical activities each year to address existing knowledge gaps, how do we know if they meet the needs of HCPs, and thus impact positively on patient care?
在这篇文章中,我们将讨论如何克服some common challenges faced in developing medical activities and how to ensure investments have maximum impact to improve patient outcomes.
确保内容与每个HCP共鸣
在与HCP合作之前，建立对新医疗信息，工具和战略的意识和看法的基线评估是有帮助的。与此同时，重要的是要认识到，信息差距可能并不总是反映缺乏知识，但可能是HCP感知和态度的结果。对从业者缺乏立即相关性的主题可能不会与他们共鸣。使用标准化问卷和利用理论构建，可以收集详细的见解，有助于了解医生的看法。王者荣耀kpl外围投注
Determining awareness and attitudes can articulate learning objectives that HCPs are keen to meet. This can lead to the development of a more targeted medical education program that addresses their areas of interest.
Effectively utilizing limited resources to reach the appropriate audiences
有无数的沟通渠道可用于与虚拟会议，小组会议，持续教育论坛和会议等惠科人民进行聘用。但是，利用这些频道和会议格式，它可能是昂贵的并且并不总是有效的。它是了解HCP如何与制药组织聘用的关键。这可以通过治疗区域和要传播的信息类型不同。例如，HCPS可能更愿意参与小组会议，以讨论同龄人之间的关键审判的结果，但否则有利于与医学辽西（MSL）有任何额外的参与的人或虚拟一对一的会议。
除了会议格式外，还注意会议时间和持续时间的详细信息，可以影响接待HCPS将如何提供给他们的信息。将这些细节建立在您的组织的医学教育策略中，可以确保与HCPS花费的时间对HCP和MSL都有价值。
Furthermore, even within the same therapeutic area, HCPs are unlikely to be homogenous. There may be nuances in how individuals prefer to engage with a pharmaceutical organization based on demographic factors such as age, gender, and geography; all factors which can impact delivery of medical education.
通过这些见解，制药商可以对准王者荣耀kpl外围投注内部资源，开发策略，并创建可操作的策略，以确保所有客户参与为医疗团队和HCP之间继续合作而铺平道路。
Assessing the broader impact and staying relevant
一旦建立了基线评估，开发的沟通计划和所产生的医学教育，重要的是确定是否满足战略目标。HCP如何交付病人护理的可识别变更？
By conducting a follow-up assessment, insights can be obtained to determine what proportion of HCPs felt they received support and information that was pertinent to them. This second phase can evaluate the impact of the medical activities undertaken. It is also possible at this time to identify any external influences that may have shaped receptivity by HCPs, e.g. competitor activities, policy impacts or significant findings in disease management.
通过此信息，随后的医疗活动和MSL参与可以量身定制以确保相关性。在其核心，该关系制药组织具有其HCP的关系对于推动患者的积极医疗结果至关重要。lol买外围用什么软件对组织的医疗外联活动衡量整体满意度至关重要。如果HCP没有从这些举措中获得价值，则任何策略都不太可能会影响。
Establishing a process to measure impact
开发精简和成本效益的解决方案来评估医疗活动的影响将解决所描述的挑战。这包括确定关键问题，问卷发展，受访者招聘以及洞察生成。这些过程可以有效地适应各种治疗区域和HCP类型，允许结果短周转时间。
Ultimately, these insights support pharmaceutical organizations in empowering the HCP to enhance patient care through the delivery of relevant and timely medical education and helping achieve the goal of positive patient outcomes.
有关如何评估组织的医疗活动的影响以及IQVIA如何提供帮助，请联系calum.neish@iqvia.com.。