Over the past decade, as empowered consumers take greater interest in their health, it has become increasingly important for our industry to understand the lived consumer experience so that we can develop more relevant products and services.
Real-world evidence (RWE) can help us to more deeply understand people’s health-related needs to more fully meet their expectations.
This evolving context underpins IQVIA Consumer Health’s decision to form a strategic alliance with ObvioHealth, whoseground-breaking real-world virtual research platformlets consumers participate in virtual studies through their smart phones, further adding to IQVIA Consumer Health's Product and Claim Development capabilities.
Watch now to learn more about IQVIA Consumer Health and ObvioHealth’s strategic alliance from Prasanna Pitale, Senior Vice President, IQVIA Consumer Health and Ivan Jarry, CEO, ObvioHealth.