关于菲律宾伊克维亚

菲律宾伊克维亚（商业）

History & Overview

伊克维亚（Iqvia）于1968年在马卡蒂市（Makati City）成立，拥有菲律宾最全面的产品组合之一。菲律宾伊克维亚（Iqvia Philippines）是该国几乎每个主要的药物和医疗保健组织的领先合作伙伴。lol买外围用什么软件它的行业经验和专业知识的结合可以帮助行业参与者优化投资组合，确保成功推出，管理品牌并提高销售团队的效力等。IQVIA通过一系列广泛的商业解决方案来支持其众多合作伙伴，包括销售销售审计，处方审计，销售人员有效性工具，市场研究，培训计划，分析和咨询服务等。

关键产品

国家销售审计（NSA）。iqviasupports the activities of its clients in marketing, branding effectiveness, and strategy/portfolio planning through the National Sales Audits (NSA) information service. Obtained from a large data gathering network of key healthcare channels, NSA allows clients to scan the market for trend shifts, develop winning strategies, and track the impact of their business actions. NSA covers major market channels through the following reports:

Philippine Pharmaceutical Index (PPI)。A quantitative monitoring of medicine sales incorporating actual data from distributors, direct manufacturers, and retail pharmacies and nationally representative sample of pharmacy outlets. The PPI provides a macro view of drugstore sales at a national to regional level.

• Data Source：分销商和直接制造商（DDM）数据和预计面板
• Coverage: National and main regional groups (i.e., Greater Manila Area, Luzon, Visayas & Mindanao)
• 报告频率: Monthly/Quarterly/Semestral/Ad hoc \
• Delivery Format:
  IMS分析经理（IAM）：在线平台
  Pre-set Excel report (for select category reports)

菲律宾医院药品审核（PHPA）。Audit providing quantitative information on sales transactions from hospital-based pharmacies nationwide. It gives a macro view of hospital sales from a national to regional level, and helps clients track and evaluate market size and competitors' performance as well as identify new business opportunities.

• Data Source:Distributor and Direct Manufacturer (DDM) data and project Panel

• 覆盖范围：国家和主要地区团体（即大马尼拉地区，吕宋岛，米沙ya和棉兰老岛）

• 报告频率：Monthly/Quarterly/Semestral/Ad hoc

• Delivery Format:
  IMS分析经理（IAM）：在线平台
  Pre-set Excel report (for selected markets)

消费者健康lol买外围用什么软件Analysis Philippines (CHAP)™。CHAP在市场数据覆盖范围和业务信息技术方面利用了IQVIA的实力，以支持消费者健康客户的业务更好。必威官方在线lol买外围用什么软件CHAP是为了方便，灵活性和决策准备的，可通过配备有力的分析的基于Web的系统提供，以帮助营销人员清楚地了解市场动态，并促进快速识别增长机会和竞争威胁。CHAP托管用户友好的功能，例如图形和电子表格导出，以提高数据转换为销售报告时的效率。CHAP涵盖了关键的消费者健康类别，例如OTC医学lol买外围用什么软件，个人护理，患者护理和营养产品。

• Data Source:Distributor and Direct Manufacturer (DDM) and projected Panel
• 覆盖范围：National and main regional groups (i.e., Greater Manila Area, Luzon, Visayas & Mindanao, and top 10 cities per region)
• 报告频率：每月/季度/临时
• Delivery Format:基于Web的仪表板

Philippine Medical Data Index (PMDI)。PMDI是对个体，门诊医生处方和患者咨询的国家定量调查。PMDI是对医生一般和专业实践的疾病模式及其治疗方式的跟踪研究。PMDI的独特贡献在于将医生形成的诊断与所规定的特定疗法和接受治疗的患者类型有关。它还提供了通过医生的半年度调查规定的处方行为，诊断和药物类型。

• Data Source:National-level market survey of a representative sample of key doctor specialties
• 覆盖范围：国家和主要地区团体（即大马尼拉地区，吕宋岛，米沙ya和棉兰老岛）
• 报告频率：半词
• Delivery Format:
  PMDIPlus: online platform
  Hard Copy
  Pre-set Excel reports (for selected category reports)

Global Measurement Instruments (GMI)。iqviaoffers global market measurement services for clients requiring detailed market information on more than 70 countries across the globe. This is done through syndicated analytics and customized market insights. Through GMI, we are able to address business needs around branding and marketing effectiveness; strategy and portfolio planning; business information management; and access, pricing and reimbursement. Clients are given access to comprehensive market measurements and review of major growth drivers – from early-stage R&D all the way through to loss of exclusivity – to facilitate strategy maximization and fine tune regional/global business decisions.

Commercial Effectiveness Services

销售部队有效性（SFE）。Drawing from our multi-layer source of prescription, patient, provider, and channel information, IQVIA helps clients strengthen their sales processes. With granular market information on hand - bolstered with our deep insights on the industry's commercial processes - we help clients design, implement, and measure sales programs to enable true sales force excellence. We offer a leading proprietary report called the Drug Distribution Data (DDD). DDD is an industry leading SFE tool that aids clients to optimize call planning and execution, better align sales territories, efficiently develop incentive schemes, and create a more solid sales structure for effective results.

一级智力。IQVIA提供了我们联合审计（即NSA，PMD王者荣耀kpl外围投注I，CHAP）的进一步见解，并帮助客户通过其市场研究服务回答专业的商业问题。使用我们的专有的初级情报工具，我们向医生，药剂师，护士，付款人和患者等进行定制研究。我们利用定性和定量研究方法，并开发了经过校准以回答客户的专业业务问题的报告。图1说明了IQVIA的各种市场研究解决方案中的一些，旨在在产品生命周期的每个阶段有助于客户决策。

Learning Solutions.我们利用一种复杂的教学方法结合了模拟和电子学习解决方案，我们的最高培训师具有本地和区域专业知识，为区域规划和管理，产品管理，非市场营销，技术营销等主题提供了丰富的经验和深入的知识，新产品推出，实践预测，市场研究和销售部队有效性。