The COVID-19 pandemic is the deadliest global healthcare crises in recent memory, it has disrupted every aspect of our lives and has given rise to the 'new normal' — a term that has become commonplace in everyday conversations. Certain things have changed forever, such as the accelerated adoption of digitization in healthcare, but as we move away from 'crisis management', we are once again able to focus on broader priorities, taking the proactive action necessary to advance healthcare and drive better outcomes for patients
The latest issue of IQVIA APAC Insight delves deeper into driving healthcare forward in the "new normal" from accelerating market access for innovative medicines, advancing patient access to precision oncology, adopting digital tools in post-marketing safety studies and designing successful patient support programs.
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