实现令人信服的消费者健康索赔。lol买外围用什么软件快速地。

“尿布是婴儿的令人不舒服和令人痛苦的皮肤病，大约50％的婴儿将在第一个生命期间体验尿布，”拜耳消费者健康的医疗主管谢丽尔·谭，指出。lol买外围用什么软件“虽然Bepanthen软膏在临床上被证明治疗和预防尿布，我们希望在真实的环境中进一步验证消费者满意度，并建立其与使用的相关性。”

拜耳 - 伊克维亚消费者健康伙伴关系研究了Bepalol买外围用什么软件nthen®软膏对婴儿的尿布相关问题，受访者对Bepanthen®软膏及其福利和性质的满意度，以及他们对产品的看法。

Compared to a traditional clinical trial set up, this real-world consumer-centred outcome study using virtual methods, combined with IQVIA Consumer Health’s claims expertise, took only 4 months from start to finish, ensuring quick delivery of results and actionable, validated consumer claims.

通过利用相关观众群体，IQVIA消费者健康能够通过社交媒体平台识别和招聘和验证300名母亲的目标受众，其中50％，每天使用Bepantlol买外围用什么软件hen，而其他50％仅使用该产品需要的时候。

By asking specific questions round product usage and satisfaction, Bayer Consumer Health and IQVIA Consumer Health generated the evidence needed to prove two new consumer-centric claims – 9 out of 10 moms use Bepanthen every nappy change – which have been used in Bepanthen’s latest television commercial.

“We want to help mothers by giving them peace of mind because when it comes to their babies, they cannot be over-protective, and they do not want to second guess,” said Elma Magbuhos, Bayer Consumer Health’s ASEAN Brand Lead for Bepanthen and Zambuk. “When tested with mothers, the claim that ‘9 out of 10 moms use Bepanthen Ointment for every nappy change’ was incredibly well received, it helped in making the advertisement credible and convincing according to the respondents and these views have been reflected in the advertisement's success”

“自7月的第一周首次播出电视广告以来，我们从我们的目标受众获得了巨大的反馈，”Magbuhos透露“，并在短短1周内获得1.9米的YouTube景观。”

该研究的学习也可以转移到其他市场，其中BeaPanthen获得，如越南，印度尼西亚，马来西亚，为项目增加了更多价值。

Commenting on the success of the project, Nick Roberto, IQVIA Consumer Health’s Engagement Manager, Primary Intelligence in Southeast Asia pointed out that “seeing the consumer-validated claims in the new Bepanthen TV commercial demonstrates the importance of having an integrated cross-functional approach to claims substantiation”.

“拜耳从康复和清晰的索赔战略的协作方法对于这项研究的成功来说至关重要，”他补充道。

要了解有关IQVIA消费者健康的虚拟现实世界研究解决方案的更多信息，用于消费lol买外围用什么软件者健康声称发展，您可以下载我们的免费白皮书或者取得联系fourceer.lol买外围用什么软件health@iqvia.com.。

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