Introduction
“Over the past decade the market landscape has shifted exponentially for virtually all industries, driven by the connected factors of consumer and technology evolution. Consumer healthcare (CHC) has been no exception, although it is true to say that the traditional CHC industry has not been among the leading pioneers in addressing the new opportunities that have emerged”, says Andy Tisman, Global Senior Principal, Consumer Health, IQVIA
消费者不再对他们提供的东西感到满意。随着互联网，社交网络和通信技术的兴起，新一代的态度不断变化，这意味着他们可以准确地表达自己对服务或产品的期望。
If ignored, their dissatisfaction can be vocalised online in an instant with potentially damaging consequences for industries that continually ignore the wisdom of the crowd. Furthermore, options for consumers are growing and they will swap to an alternative if they believe it will work better for them.
同时，我们已经看到消费者对健康和疾病的态度的发展，对“健康和保健”的兴趣越来越高，而不是简单地治疗疾病的症状。lol买外围用什么软件从表面上看，这对行业来说似乎是积极的，对健康和更加健康的生活方式的兴趣日益增加，这给传统的消费者医疗保健模式带来了潜在的挑战。lol买外围用什么软件
