Social media intelligence, when conducted using sophisticated unstructured big-data analytics technology, deep healthcare expertise, scientific rigor and built-in compliance, can act as a credible source of real-world consumer insights and help consumer health companies commercialize their products effectively.
With the advent of social media, consumer health companies have near real-time access to uninhibited consumer conversations rich in insights on consumer healthcare brands and products, their experiences, their unmet needs and their challenges faced in managing minor health conditions .
Furthermore, a detailed study of online behavior also reveals consumers information needs, topics of interest, conversation themes and preferred lexicon.
These insights are valuable for consumer health companies in understanding a consumer journey or decision making process, factors influencing those decisions and the role of influencers. All these elements are critical to establishing a comprehensive, differentiated and engaging digital presence and driving healthcare outcomes by providing the right information at the right time.